Good business brand gets new customers. Good business brand means good brand image and good brand awareness. High quality customers choose products based on the brand, not only based on the quality. Invest in business brand is important.
Yesterday I wanted to buy a new perfume. I had never wore perfumes before. When i went to perfume shop, there were many perfume brands, they made me confuse. After looking around, the only one brand i am familiar with was Hugo Boss. Hugo Boss perfume ads were on air last week. Good brand awareness for Hugo Boss.
I decided to visit Hugo Boss perfume counter. After tried some and found the one i liked, i decided to buy it. A good image of Hugo Boss brand had helped me to make the decision. I have bought Hugo Boss suits and satisfy with them. So Hugo Boss brand has a good image on my mind. If Hugo Boss didn't have a good image, i won't make the decision that quick.
Hugo Boss perfume business got a new customer, which is me, because Hugo Boss has a good brand image and brand awareness. As businessmen, we should invest some of our business profits to build our business brand image and increase our business brand awareness. It's not enough to just have a good business idea.
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